Hospital Media Toolkit
SHM has compiled several useful resources, specifically for
Hospital Media and Public Relations. This toolkit includes sample
press releases for the addition of one hospitalist or a full hospital
medicine program, text on hospital medicine for use on websites and
newsletters, as well as tips and story ideas to pitch to the healthcare
media.
Working with the Media on Hospitalist-Related Stories: Tips
and Story Ideas
Hospital medicine is a relatively new and growing medical specialty, so
communications professionals at hospitals often receive questions about
the field. Here are some tips for working with your local media on
stories about hospital medicine and the hospitalists working at your
hospital.
Tips and Story Ideas
Text on Hospital Medicine for Use on Websites and
Newsletters
Explain to your physicians, patients, and board members the definition
of hospital medicine, and how the growing specialty affects the
hospital.
Text for Web and Newsletters
Sample Press Release: Hiring a Hospitalist
Recently hire a new hospitalist? Start a hospital medicine
program? Let the media and your constituents know by sending a
press release, using the text provided in this sample.
Sample Press Release
Related Studies
Growth in the Care of Older Patients by Hospitalists in the
United States
A March 2009 Study published in the New England Journal
of Medicine
Outcomes of Care by Hospitalists, General Internists, and
Family Physicians
A 2007 study from the New England Journal of
Medicine
Is the doctor in? A relational approach to job design and the
coordination of work
A Winter 2008 study published by Human Resource
Management
Comparison of Hospitalists and Nonhospitalists Regarding Core
Measures of Pneumonia Care
A 2007 study published by the American Journal of
Managed Care
Hospitalists and the Quality of Care in Hospitals
A study published by the Archives of Internal
Medicine
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