Hospital Media ToolkitSHM has compiled several useful
resources, specifically for Hospital Media and Public Relations.
This toolkit includes sample press releases for the addition of one
hospitalist or a full hospital medicine program, text on hospital
medicine for use on websites and newsletters, as well as tips and story
ideas to pitch to the healthcare media.
Working with
the Media on Hospitalist-Related Stories: Tips and Story
Ideas
Hospital medicine is a relatively new and growing medical specialty, so
communications professionals at hospitals often receive questions about
the field. Here are some tips for working with your local media on
stories about hospital medicine and the hospitalists working at your
hospital.
Tips and Story Ideas Text on Hospital
Medicine for Use on Websites and Newsletters
Explain to your physicians, patients, and board members the definition
of hospital medicine, and how the growing specialty affects the
hospital.
Text for Web and Newsletters Sample
Press Release: Hiring a Hospitalist
Recently hire a new hospitalist? Start a hospital medicine
program? Let the media and your constituents know by sending a
press release, using the text provided in this sample.
Sample Press Release Studies on
HospitalistsAgents of Change
A July 2010 Study published by Healthcare
Executives Patients more satisfied at facilities with
hospitalists
A May 2010 Study published by Press
Ganey Growth in the Care of Older Patients by
Hospitalists in the United States
A March 2009 Study published in the New England Journal
of Medicine
Outcomes of Care by
Hospitalists, General Internists, and Family Physicians
A 2007 study from the New England Journal of
Medicine
Is the doctor in? A relational
approach to job design and the coordination of work
A Winter 2008 study published by Human Resource
Management Comparison of Hospitalists and
Nonhospitalists Regarding Core Measures of Pneumonia Care
A 2007 study published by the American Journal of
Managed Care Hospitalists and the Quality of Care in
Hospitals
A study published by the Archives of Internal Medicine
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