3. Information We Collect
a. Personally Identifiable Information: We may collect information (whether online, by phone, or by paper) that identifies you (“Personally Identifiable Information”) when you: provide such information on our Sites, apply or register for SHM events, or otherwise interact with SHM, including, but not limited to, applying for membership, registering for an SHM event or program, or purchasing SHM products or services. The types of Personally Identifiable Information collected may include your name, address, phone number, birth date, billing and delivery information, Email address, information about your practice or business, credit card, or other financial account information.
b. Non-Personal Data: As you interact with our Sites, we may also collect information about your browsing history or certain other information that is not Personally Identifiable Information through your use of and visits to the Sites and our use of a variety of technologies, including, but not limited to, cookies, tags, beacons, Internet Protocol (IP) address, and other tools. "Cookies" are pieces of code/text placed on your computer when you browse our Sites. Cookies may be placed by us or third-party advertisers. “Tags” and web beacons refer to code scripts that are primarily used to track visitors’ activities on our Sites by web analytics software. The types of non-personal data collected on our Sites using these, and other tools as SHM may add from time to time, may include: the search terms you used, new or returning user, browser information, computer type, operating system, internet service providers, website usage, referring/exit pages, platform type, date/time stamp, number of clicks, ads viewed, etc. Additionally, cookies, tags and other tools placed by third parties may collect other information about you and your visits to Sites and elsewhere on the Internet including, but not limited to, your industry, company size, job function, seniority level, etc.) (collectively, all of the foregoing data the "Non-Personal Data").
4. How We Use and Share Personally Identifiable Information
Once collected, we may use your Personally Identifiable Information in a variety of ways including, but not limited to:
- Provide service communications such as bill reminders, order confirmations, program registrations, and customer service messages
- Respond to your emails or online requests for products, services, or information
- Deliver and process surveys
- Personalize and improve the usability of the Sites
- Fulfill and/or deliver SHM products and services
- Publish membership directories and registration lists as described below
- Sharing with certain other companies to offer you products and services that may be of interest to you as described below
- Tailor content, advertising and marketing to you
- Share with third parties as required by law or to protect SHM as described below
- Share your email address as permitted under the SHM Email Policy as described below
Publication of Your Personally Identifiable Information for Membership Directories and Registration Lists. To allow others to find you, the Personally Identifiable Information we receive may be published on the Sites and other print or digital media, in a variety of ways, including, but not limited to, directories, membership lists, and other types of registration lists for SHM programs and events (“Directory Lists”). Directory Lists will not include sensitive information, such as credit card or bank information, or social security numbers. Users may request their information be suppressed from Directory Lists by contacting us.
Sharing Your Personally Identifiable Information to Fulfill Service Requests and Perform Business Functions. When fulfilling service requests initiated by you, we may share your Personally Identifiable Information with certain third parties to fulfill the requests. We may also share such information with service providers that perform business functions for us. For example, SHM occasionally hires other companies to provide limited services on our behalf including, but not limited to, packaging, mailing and delivering promotional offers, sweepstakes or contests, answering customer questions about products or services, consulting services, data modeling, printing, sending postal mail and processing event registrations. In such cases, SHM may share your Personally Identifiable Information.
Sharing Your Personally Identifiable Information with Certain Other Companies. SHM may share Personally Identifiable Information with certain other companies in order to provide them an opportunity to offer products or services that may be of interest to you, which helps contribute non-dues revenue to SHM.
Sharing Your Personally Identifiable Information When Legally Necessary or to Protect the SHM’s Interests. SHM may disclose your Personally Identifiable Information if required to do so by law or in the good-faith belief that such action is necessary to: (a) conform to legal requirements or comply with legal process served on SHM; (b) protect and defend the rights or property of SHM; or (c) protect the personal safety of SHM personnel or members of the public in appropriate circumstances. In addition, if SHM and/or its assets (or a portion of its assets) are sold, assigned, transferred, or merged, or if SHM undergoes some other change including a change to its corporate form as part of a bankruptcy proceeding or otherwise, information may be transferred as part of that transaction or change.
5. How to Manage the Sharing of Your Personally Identifiable Information
You can manage your profile and e-mail preferences, including opting out of e-mail either online or by contacting us. Additionally, if you prefer to receive mailings only from SHM and have your name and address removed from the list we provide to certain companies, please contact us.
6. How We May Use and Share Non-Personal Data
Through the use of various technological tools, we may collect Non-Personal Data to improve the usability of our Sites/Services and for other business reasons. We may share the Non-Personal Data we collect with third parties or permit third parties to place tools like cookies, tags and web beacons, to collect additional Non-Personal Data when you browse our Sites. We or other third-party companies may then use the Non-Personal Data to provide advertisements and targeted advertisements to you (ads based on the Non-Personal Data). We do not share Personally Identifiable Information with third parties with whom we share your Non-Personal Data. Please note that you may be subject to the privacy policies of other non-SHM companies when you select an advertising link or other link that takes you to sites not operated by SHM.
We do not knowingly collect personal data online from or market online to children under the age of 13.
8. Information Security
9. User ID and Password
Certain areas of the Sites may require the use of a user ID, email address, or password as an additional security measure that helps protect your information. To help you protect your privacy, the SHM Sites have tools to help you log in and log out.
10. Linking to Other Internet Sites
11. How You Can Access and Change Information
If you are a registered user of the Sites, subscriber to SHM publications, purchaser of SHM products and services, or an SHM member, you may review and update/correct your information directly on the SHM’s website—www.hospitalmedicine.org—or by contacting us.